The 80/20 of Ecommerce – May 7, 2021

India manufacturing is hurting from the recent Covid spikes

According to my personal anecdotal evidence, many businesses and manufacturers in India are hurting due to the recent Covid 19 spikes hitting the country of nearly 1.2 billion people.  

One sourcing agent I spoke to this week told me that 70% of the manufacturers he works with in India are closed down.  This means that it’s causing a ripple effect if you’re sourcing product from India in two ways.  

First expect longer delivery times.  Factories are focused on fulfilling orders they already have on hand rather than looking to take on new orders which they may not be able to handle due to lack of manpower and raw materials.

Second - you may expect higher prices.  For example certain metals such as copper have seen raw materials price double in the recent months.  Besides the global spike in copper prices, another factor is the lack of industrial oxygen available to manufacturers who use this to treat the metal.  Currently there is a lack of oxygen available to hospitals so all of the supply has been shifted towards medical needs.

When will things return to pre-Covid levels?  It remains to be seen.  Optimists have said that they expect things to get back on track in June or July.  We will see. 

Shopify rides online shopping wave to crush profit, revenue estimates

In ecommerce, Amazon may be king, but a rising tide lifts all boats.  

Shopify which is a popular platform to create your own ecommerce website “emerged as a pandemic winner with revenue soaring 86% last year from 2019 and shares nearly doubling to make it Canada's most valuable firm” according to U.S News and World Report. 

Ygal Arounian said, "Shopify saw real strength again during the (1st) quarter, and with total volume growth on the platform accelerating from 4Q, it's clear their role in the retail ecosystem continues to get stronger,"

5 Game-Changing Opportunities with Amazon PPC with Ritu Java (Replay)

Many of you have told me that managing and running profitable Amazon PPC campaigns is your #1 challenge.

That’s why I invited Ritu Java who helps 6, 7, and 8 Figure Amazon sellers make more money by creating and optimizing their Amazon PPC Campaigns to give you a masterclass on the 5 Game-Changing Opportunities with Amazon PPC in 2021. 

In this 63 min training you will learn:

[19:48​] 2 Easiest PPC campaigns to run first 

[21:50​] Biggest Mistake sellers make: less is better 

[23:38​] Video ads have CTR 4x to 5x (2%)  more than regular ad (0.5%)

[28:47​] How You can accelerate the algorithms association

[29:38​] When I launch a new product, which ad type should I run 

[30:36​] Ritu’s PPC Launch recommendation w/ 20-30 campaigns 

[33:41​] One of the Most important Data points: Unit session percentage - AKA Conversion Rate 

[37:24​] Brand Analytics - data Amazon gives brands about all the KWs

[38:30​] Common mistake - put too many strings in searches 

[41:50​] Do we stop PPC if there are enough Organic sales? 

[47:15​] Do we target long-tail keywords or highly competitive main keywords? 

[49:35​] How long to run auto campaigns for? 

If you’d like to learn more about PPC, Ritu will offer a LIVE 3 week PPC workshop on May 12, 19, and 26th hosted by yours truly.

  • Live 3-Week PPC Workshop and Q&A Plus Replay with Ritu Java
  • May 12, 19 and 26, 9PM EST (2 hours x 3 sessions)
  • Deadline: Tues, May 11th, 11:59PM PST

You will learn:

Day 1: Campaign Fundamentals

  • Amazon ad types
  • Setting up an Auto campaign
  • Deep dive into match types - Broad, phrase, exact match
  • Bids and budgets - How much to bid and how to budget

Day 2: Campaign Management

  • Learn efficient ways of designing your campaigns
  • Setting up a manual campaign
  • Negative keywords
  • Fundamentals of Bid Management

Day 3: Troubleshooting the PPC Funnel

Key performance indicators for PPC

Ad type diversification:

  • Product Targeting Ads
  • Category Targeting Ads
  • Sponsored Brands
  • Sponsored Display
  • Video in Search - Understand why this is currently the most effective ad type on Amazon

Join here: https://www.8020sourcing.com/ppc-workshop/

The 80/20 of Ecommerce – April 23, 2021

Jeff Bezos’ Final Amazon Shareholder Letter - My personal takeaways

Jeff Bezos the founder and CEO of Amazon will be stepping down soon.  Each year he writes a highly anticipated newsletter for Amazon shareholders.

This week he shared his final Amazon Shareholder newsletter to give us a glimpse of some of the key concepts he instilled since he founded Amazon in 1997 and his future outlook for the company. 

If you have a few minutes I recommend you read it here.  

Here are a few of my personal takeaways: 

“Create More Than You Consume

If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with. Any business that doesn't create value for those it touches, even if it appears successful on the surface, isn't long for this world. It's on the way out.” 

“How about third-party sellers? We have an internal team (the Selling Partner Services team) that works to answer that question. They estimate that, in 2020, third-party seller profits from selling on Amazon were between $25 billion and $39 billion, and to be conservative here I'll go with $25 billion.” 

“We save customers time.

Customers complete 28% of purchases on Amazon in three minutes or less, and half of all purchases are finished in less than 15 minutes. Compare that to the typical shopping trip to a physical store – driving, parking, searching store aisles, waiting in the checkout line, finding your car, and driving home. Research suggests the typical physical store trip takes about an hour.  “ 

Being Distinct is not easy 

“We all know that distinctiveness – originality – is valuable. We are all taught to "be yourself." What I'm really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness. The world wants you to be typical – in a thousand ways, it pulls at you. Don't let it happen.

You have to pay a price for your distinctiveness, and it's worth it. The fairy tale version of "be yourself" is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading. Being yourself is worth it, but don't expect it to be easy or free. You'll have to put energy into it continuously.” 

​

Virtual Canton Fair is happening now

If you’re looking to source products from China beyond searching on Alibaba, check out the online Canton Fair happening from April 15-24, 2021.  

With China’s borders still closed to foreigners, this is the only way to attend the Canton Fair, which is the largest trade fair in China.  

Their website is a little clunky and requires registration though.  


3PL warehouse growth not welcome in some California communities

As ecommerce continues to grow, there is a boom in demand for warehouse space near consumers according to Supply Chain Dive. 

“Warehouse demand exceeded supply in Q4 of 2020 and early 2021. The national vacancy rate fell to 4.8%, according to the Industrial Business Indicator from Prologis.”   

However, some residents in cities such as Upland, CA are pushing back as they do not appreciate the additional traffic jams and pollution from lines of trucks coming and going from these warehouses.  

The city council is considering modifying zoning regulations to put limits on the size and permits required to open and run warehouses.


How to create an Amazing (Amazon) Listing: listing optimization contest, powered by PickFu

This was a really cool competition where 4 agencies competed to create the best Amazon product listing.  This event was hosted by PickFu and judged by Kevin King and Karyn Thomas.  

This was a great look at the fundamentals of the visual parts of an Amazon product listing including the Main Image, Lifestyle Image, Infographics, and Product Video.  

And even better was the fact that these agencies used split testing powered by PickFu to find out which images/videos people liked the most.  

Check out the replay here to find out who won!  

By the way, a few months ago, Anthony Cofrancesco from PickFu held an advanced Amazon Listing Optimization and Split testing workshop.  It’s a paid workshop and if you purchase for $50 you will get $50 PickFu credit (essentially it’s a free training).  Learn more here. 


Live Training 4/26/21 7pm EST: How to Crush it on Amazon FBA in 2021 

2021 is going to be huge in Ecommerce and especially on Amazon.

I’d love to invite you to an exclusive training next week where I will walk you through how to crush it on Amazon FBA in 2021.

  • A WALKTHROUGH of the Roadmap to selling on Amazon FBA in 2021
  • What’s changed so far in 2021
  • What’s not working anymore (so you don't waste your time)
  • Answer your questions LIVE

This will be a free live webinar hosted by yours truly.

Live Training

The Roadmap to Building an Amazon Private Label Business in 2021

Monday, April 26th, 2021 at 7:00pm EST

REGISTER here: https://forms.gle/ZFUnU6UkkRzN73Jt7

The 80/20 of Ecommerce – April 16, 2021

Retail sales explode in March as consumers use stimulus checks to spend heavily

In the US, retail sales “exploded” in March mainly due to the $1,400 stimulus checks issued by the government.

According to CNBC, “Sporting goods, clothing and food and beverage led the gains in spending and contributed to the best month for retail since the May 2020 gain of 18.3%, which came after the first round of stimulus checks.” 

Furthermore, the outlook for 2021 seems very rosy as government stimulus is expected to inject a growth serum into the arm of the US economy.  

Some experts are predicting that this will be the “fastest economic acceleration in nearly 40 years.” 

But the long-term outlook once the economy weans itself off the government checks is less clear.  

All in all, I expect a strong year for ecommerce as the economy rebounds. 

Consumer Prices in U.S. Rise by Most in Nearly 9 Years
​

If you’re in the US, you may have already felt this - A price hike on almost everything! 

US consumer prices rose the most it’s risen in 9 years this March. This was mostly due to reopenings after the Covid-19 lockdowns.

According to Bloomberg: “Goods prices rose 4.1% in March from a year ago, services up 1.8%” 

In addition “Car and truck rental prices rose 11.7% from a month earlier, most since June, while year-over-year increase was largest on record. Food prices climbed 0.1% from a month earlier, while energy costs jumped 5% in the biggest gain since September 2017.”

Another key reason for the price increases are COST INCREASES.  

According to a study by the Institute of Supply Management, “more than half of service providers reported paying higher prices in March, the largest share since 2011. The ISM’s manufacturing survey showed about 72% of manufacturers said the same -- the second-most since 2008.”

What does this mean for ecommerce sellers? 

If you’ve been feeling the pinch in your supply chain (rising product costs, shipping bottlenecks, additional 3PL costs, tariffs, etc) this may be a valid reason to raise your prices if you haven’t already.

Profitability is one of the key factors that keeps businesses in business so as the rest of the economy is raising its prices it may make sense to adjust your pricing (within reason) now.  

The 80/20 of Ecommerce – April 9, 2021

Amazon PPC Surpasses 10% of U.S. Digital Ad Market Share

According to The Wall Street Journal, “Amazon. com Inc.’s share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer.” 

This means that Amazon PPC which includes its Sponsored Products, Sponsored Brands, DSP and other advertising platforms is growing tremendously.  

Though representing a smaller market share than Facebook and Google ads, it is growing more quickly as a sign of its increasing importance in the ecommerce world.

eMarketer estimates Amazon’s U.S. ad revenue last year grew to $15.73 billion, up 52.5% from 2019.   Amazon’s U.S. digital ad share is still small relative to Google and Facebook’s, which accounted for 28.9% and 25.2% of the business, respectively, in 2020.

Amazon Is the Target of Small-Business Antitrust Campaign

Is Amazon becoming a monopoly? 

Last Tuesday, a new coalition of US small business groups launched a campaign for tougher US antitrust enforcement, specifically calling for the breakup of the biggest online commerce, Amazon.

This group includes the American Booksellers Association, National Grocers Association, and a number of local and regional business organizations.

Their goal is to enact policy that could separate Amazon’s retail product business from its online marketplace of FBA sellers.  

Will Amazon FBA sellers see the day where it no longer will need to compete against Amazon Basics in-house brands?  We will see what happens!

Amazon DSP Live Webinar (Free) - Presented by GETIDA & Buy Box Experts - 4/13/21

Our friends at GETIDA will be hosting a free webinar on Amazon Demand Side Platform (DSP).  This will be useful for larger Amazon FBA sellers who are already spending a lot on Amazon PPC.

According to Amazon, “The managed-service option (DSP) typically requires a minimum spend of $35,000 USD (minimum may vary per country)” 

If you are in the ballpark and would like to learn more about Amazon DSP, I recommend this free webinar on April 13th to learn: 

- What is Amazon DSP?

- What is the opportunity for Amazon sellers?

- How can Amazon sellers use DSP to get a real edge and advantage over their competitors?

- How can Amazon sellers retarget sponsored ads to shoppers who visited their listings and improve the overall ROI on ad spend?

- Can Amazon sellers convert the traffic of their competitors and gain new customers?

Sign up here: https://us02web.zoom.us/webinar/register/2916155736759/WN_q_7WoibBQhqCNhzqcTFP0Q

When a brand should go through a broker, PE firm, or buyer for a sale [Video training]

Before you sell your business, it makes sense to know who you can sell it to.  

That’s why I invited Kevin Flaherty, Thrasio's Manager of Acquisitions to give you a rundown of the possible buyers for your Amazon FBA business.  

Kevin has been involved in a number of Amazon acquisitions and has a wealth of experience in  sourcing, evaluating, and negotiating acquisition deals. 

In this 60 minute training, you will learn:

  • [7:54] Who’s who Brokers, Aggregators, PE firms

  • [10:00] Major differences between them

  • [12:51] What is SDE and EBITDA? 

  • [18.48] Who should you go to?  Brokers Pros and Cons

  • [23.43] Aggregators Pros and Cons

  • [30.33] Importance of building SOPs 

  • [35:49] Private Equity Pros and Cons

  • [39:15] Which type pays the most?

  • [40:36] What "multiples" are currently used to buy Amazon seller business?

  • [43:06] Charitable causes - e.g. 10% proceeds support a charity - will this hurt or help my sale?

  • [44:56] **Social media - how much extra money does social media bring to the sale.

  • [46:59] What is the optimum time for selling an Amazon business and the key points to consider in taking this decision?”

  • [51:41] Multiple brands within a larger business - positive or negative? 

  • [52:43] Opinion on Lawyers 

  • [55:57] How important is it for sellers to have additional off-amazon sales

As a bonus, Thrasio is offering a free consultation to help answer any questions you have about selling your Amazon FBA business.  You can book a time with them here: https://bit.ly/3fUB63j 

Also checkout Private Label Live to learn more about exiting your Amazon business and a chance to get your questions answered on their live show.  

Successful Sellers, Entrepreneurs, and Ecommerce experts in Season 3 every Friday, 1pm EST / 10am PST: https://connect.thras.io/private-label-live

The 80/20 of Ecommerce – April 2, 2021

Google vs Amazon: Google is challenging Amazon in the game of E-commerce

In the game of ecommerce, Amazon is the 800lb gorilla.  It generated $295 billion through it’s FBA program in 2020.

By comparison the amount of products people purchase on Google is tiny.  It’s estimated at only about $1 billion according to Marketplace Pulse.

But I wouldn’t rule out Google just yet because it is one of the most powerful companies in the world.  AND it does have a few factors that benefit sellers.  

First is lower costs.  Since last year, Google has allowed sellers to list their products for free and commission free on Google’s shopping site.  

Amazon fees can be quite hefty in comparison.  Many sellers budget upwards of one-third of their selling price to pay for Amazon fees which include fulfillment fees, storage fees, and commissions.  

Secondly Google allows sellers to have more control over the shopping experience.  Google allows sellers to drive traffic and customers directly to your own website or Shopify store.   You can get their names, addresses, email addresses, telephone numbers, and you can pixel them, etc.  

Selling on Amazon FBA in contrast means you will not get any customer data besides a customer’s name.  Email addresses, addresses, and telephone numbers are a no-no in Jeff Bezos’ playbook.  These customers belong to Amazon (not you).

All is not rosy selling on Google however as some sellers report that Google will suspend sellers for reasons such as a “discrepancy in shipping costs”.

But in reality Google still has a long way to go to catch up with Amazon.

Amazon shopping is ingrained in online consumer behavior.  Many people visit Amazon FIRST when they want to buy something.

But it will be interesting to see if Google can make a dent in the ecommerce game that continues to heat up in 2020. 

Covid-19 has changed online shopping, Corona Virus is impacting E-Commerce.

Most people nowadays prefer to shop online because they believe it’s safer than shopping for the goods in physical stores, which of course increased the sales of online sellers.

We all know that shopping habits changed. Everyday, more retailers are switching to online selling and a lot of entrepreneurs are starting with their ecommerce ventures.

However what will happen after the pandemic subsides?  

According to The Harris Poll, “overall, consumers are still more likely to shop in-store after the pandemic resolves, that is, after all COVID-19 restrictions have been lifted.” 

Does this mean that e-commerce will experience a large drop after the pandemic?  

What do you think? Comment below and let me know.

The Simple 3-Step System to Transition from Operator to Owner in your Amazon Business [Video training]

As you build, grow, and scale your Amazon business, one of the biggest bottlenecks to growing your business is doing everything yourself.

In a recent poll of 7 Figure Sellers, the number mistake they admitted was HIRING TOO LATE.  

That’s why I invited John and Brian from Seller Candy to give you a training on the 3-Step System to Transition from Operator to Owner in your Amazon Business

In this 60 min training you will learn:

  • [12:19] Why your assistants must be experts

  • [25:38] How to solve a listing suspension with Seller Central

  • [28:37] What if it doesn’t work?

  • [30:00] Breakdown of the process

  • [32:00] The one powerful trick how to solve listing suspensions with seller central

  • [34:09] Amazon GAP report

If you’d like to outsource this to Seller Candy to have an experienced Amazon VA step in right away to help you with your Amazon business, you can learn more here: https://signup.sellercandy.com/7FSS

Please note I use Seller Candy and am an affiliate so if you do join through the link above, I will receive a commission which helps pay the bills and my coffee!  Thanks!

And they have 3 special bonuses and a 30 day money back guarantee if you’d like to test it out.  https://signup.sellercandy.com/7FSS

The 80/20 of Ecommerce – March 26, 2021

Walmart Marketplace is opening its doors to foreign 3rd party sellers

According to Bloomberg, “Walmart Inc. has removed rules requiring sellers on its marketplace website to be registered in the U.S. -- an attempt to close the e-commerce gap with Amazon.com Inc. and tap into China’s vast network of manufacturers.”

As you may know, the majority of the new sellers on Amazon.com are based in China.  

Will this mean that there will be a rush of foreign competitors jumping on Walmart?  

That remains to be seen as selling on Walmart's online selling platform is still invite-only and requires a more thorough vetting process than Amazon’s according to Bloomberg.   

Massive cargo ship becomes wedged, blocks Egypt's Suez Canal (Associated Press)

On Wednesday Mar 24, 2021  a huge freight ship called the “Ever Given” got stuck in the Suez Canal blocking ocean freight going to and from Europe due to high winds. 

This freight ship is as tall as the Empire State Building and has blocked all traffic through the busy Suez Canal.

10% of global trade traffic passes through the Suez Canal so this is causing a huge traffic jam as hundreds of cargo ships are in line waiting for the blockage to be opened.  

This has never happened in the 150 year history of the Suez Canal and logistics headaches as we are recovering from the effects of the pandemic on sourcing and supply chain.  

If you have some products on a boat from China to Europe or vice versa, you may want to check with your freight forwarder in case it is waiting behind the stuck cargo ship in the Suez Canal.  

Deep Dive into Keyword Research - featuring Karyn Thomas - Helium 10 [REPLAY]

Sorry for the email mixup (our fault!) as most of you did not get the email with the link to the live training.  Here is the replay.  

In this 67 min training you will learn:

  • How to Find the Top Keywords your competitors are ranking on

  • Ways to find which Keywords are easier to rank for 

  • Long tail keywords - what’s the minimum search volume you should consider

  • How to rank for a product that doesn’t exist yet

  • Where to spend time in Keyword Research to get the most ROI

  • What to put in a Product Listing Title

  • What to put Backend Search Terms 

  • Why the Subject Matter field is so important

If you’d like to take advantage of the special bonus offer that Karyn and Helium 10 offered you can get it here:https://pages.helium10.com/karyn-gh

Besides a huge discount off your first 2 months of Helium 10, Karyn also prepared 50 bullet points that you can use for your own listing.  This will save you a ton of time and guesswork from trying to write your listings from scratch.

Grab it here: https://pages.helium10.com/karyn-gh

Please note I use Helium 10 and am an affiliate so if you do join through the link above, I will receive a commission which helps pay the bills and my coffee! Thanks!

The 80/20 of Ecommerce – March 19, 2021

“E-commerce got a permanent boost due to the pandemic… Prices are ticking up,”  according to the Adobe Digital Economy Index Report

In an extremely thorough report on the Digital Economy, Adobe Analytics surveyed over 1 trillion site visits and over 100 million SKUs.  

Overall in ecommerce, “2021 is showing no signs of slowing down; Jan-Feb 2021 grew 34%” year over year.

For those that speculated that 2021 would return to pre-pandemic levels, the report finds that “E-commerce spend was bound to drop from the +80% YoY growth we saw in May, but it’s now evident that +20% of that boost is here to stay”.  

Interestingly enough, prices of goods sold online are going UP.  This is mainly due to the strain on the supply chain due to the effects of the pandemic which has increased shipping costs and delivery lead times as well as the effect of Amazon’s own logistical challenges with their warehouses.  

In other words increased demand and lower supply (more stockouts) has driven prices upwards.  If you’re an ecommerce seller this could be good news as Consumer Digital Purchasing Power is decreasing.

There also is a surge of new customers online as well.  Two key data points are:

Many new consumers shopping online for the first time in 2020.  “9% of consumers report never purchasing an item online prior to the US pandemic emergence in March 2020.”

Also 47% of consumers served agreed that “the pandemic drove them to buy certain types of goods online, for the first time.”.  

One of the big winners in 2020 was the home improvement category.  As many people are quarantining and stuck at home, it makes sense that they want to upgrade their homes to live more comfortably as they’re spending more time there.  “From April – October 2020, home improvement received a 60% boost over January levels”.  

Also fun fact - “Consumers are shopping more and more during work hours”.   This was bound to happen as more people are working from home!

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“How to sell $30-100K+ in pre-orders before ordering inventory” - Webinar about getting pre-orders and List Building with Vance Lee

In this 60 minute training, you will learn how to:

  • Execute the little known (yet powerful!) Kickstarter launch strategy 

  • Minimize financial risk by getting pre-orders (and cash!) before ordering from your supplier

  • Build an audience and list before you launch

  • Develop a brand and how this will increase revenues, decrease risks, and create a sustainable business

  • Rally your first 1000 true fans

  • Launch or grow a sustainable brand using influencers, PR, and generate social credibility for FREE

If you missed it, we had over 50 people join live and we answered a TON of questions as well so definitely check the replay if you missed it LIVE.

Watch the full replay here.  

Access the bonuses resources for our 7FSS community:

#1 - Free resources here,

#2 - Application for free strategy session here

or email Vance directly with any questions (vance@livemyplayground.com) 

The 80/20 of Ecommerce – March 12, 2021

China’s exporters hit by global shortage of shipping containers - Financial Times

 It seems this is the year of “LOGISTICS”.  China is now facing a shortage of shipping containers. 

According to the Financial Times, “the surge in exports from China to the west, combined with disruption at ports due to coronavirus, has left many containers out of position, resulting in queues of ships outside ports and soaring freight rates.” 

© Qilai Shen/Bloomberg

Amazon Ends Early Reviewer Program April 2021

One of the ways to get reviews on your newly launched Amazon products is the Amazon Early Review program.  

This program is coming to an end soon however.  According to Amazon Seller Central this program will be closed on April 25, 2021.


"7 Deadly Sins made by Amazon Sellers" - Live Webinar March 12 at 1PM EST

Join me Live tonight March 12 at 1PM EST as we reveal the 7 Deadly Sins of #amazonfba and #ecommerce sellers - and what NOT to do in 2021.

“A smart person learns from their mistakes. A wise person learns from the mistakes of OTHERS!”

Hosted by Thrasio’s Private Label Live Podcast.

Register here to get the link: https://connect.thras.io/private-label-live

Live training “How to launch your product by selling $30-100K+ of pre-orders (and get the cash!) BEFORE placing your manufacturing order” on  March 18, 9PM EDT

Launching a new product or idea? Concerned about the COST and RISK with traditional launch strategies? Want guaranteed orders and cash upfront before investing in inventory?

This little known launch strategy will make a big difference in your business. It’s called Kickstarter and it lets you sell pre-orders and even get the cash–all before placing the order with your supplier.

Join us next week for this live training with Vance Lee, the Kickstarter pro that’s raised over $7million+ in successful launches alone.

Interested? Reserve your spot here: https://forms.gle/6UHbTtvUHLDnzzZ29

The 80/20 of Ecommerce – March 05, 2021

Over half (51%) of brands advertising on Amazon experience a return of 7x of more…

In order to be successful selling on Amazon, managing profitable advertising campaigns have become critical.  In fact many 7 Figure Sellers I’ve interviewed say that Amazon FBA is becoming more and more of a “Pay to Play” game. 

Many brands are doing very well in the Amazon Advertising game.  According to a report by Feedadvisor “over half (51%) of brands advertising on Amazon experience a return of 7x of more… while 39% of brands see between a 4x-6x return.”

These figures are surprising as running profitable Amazon Advertising campaigns are not easy.  It’s basically a separate skillset or job in itself.

But the trend continues as brands are flocking to Amazon to scale their businesses in 2021.

How to Use a “Brand First” approach to scale a baby brand to 7 Figures 

If you’re looking to build a brand, I recommend Paul Baron’s interview on the Ecommerce Mindset podcast.  

An alumni of the 7 Figure Seller Summit, Paul shares how he scaled his baby brand to 7 Figures using a Brand First approach using story telling, brand ambassadors and social media influencers. Hosted by Liran Hirschkorn.

Live Training “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM).

Are you looking to sell your business?  2021 is a golden year in ecommerce and the market is HOT for Amazon businesses.  

Join us next week for a live webinar to learn “When a brand should go through a broker, PE firm, or buyer for a sale” on March 11 at 7pm EST (March 12, 12AM) with Kevin Flaherty, manager of acquisitions at Thrasio. 

To register please take this short survey here: https://forms.gle/2iyG5G9PaxoHDoQ8A

 Here are some things you may have missed from last week:

Thanks,

Gary

The 80/20 of Ecommerce – Feb 26, 2021

Biden orders sweeping review of U.S. supply chain weak spots - More US manufacturing to come?

President Biden ordered a “100-day government review of potential vulnerabilities in US supply chains for critical items” according to The Washington Post. 

These essential goods include personal protective equipment, batteries for electric vehicles, and certain rare earth as well as computer chips. 

Doug Mills/Pool via Getty Images

While this may not directly affect most ecommerce sellers who source products mainly from overseas, it does signal a shift that the US is making more efforts to bolster it’s homegrown supply chain.  

During the midst of the pandemic, there was a period where the over-reliance on foreign suppliers exposed the weak links in the supply chain.  Gloves, masks, and other personal protective equipment were sold out everywhere.

Some US car manufacturers couldn’t even make cars because certain computer chips which were sourced overseas could not be found due to effects of the pandemic.

While this is only a study and there haven’t been any formal changes made yet, it could potentially be an inflection point where eventually it may lead to more US manufacturing for consumer products.

One example of a successful US manufactured product is the “nugget” kids play couch craze.  These foam furniture for kids to play and rearrange was one of the hottest sellers in 2020.  

Though they do use imported fabric, the foam and assembly is done in the US.  

According to their website:  “Every Nugget is manufactured one at a time in Butner, North Carolina at Nugget HQ. We use fabric sourced from Vietnam, China and El Salvador, and foam produced in Mt. Airy, North Carolina.”


India vs China? Sourcing your top selling products - Webinar featuring Meghla Bhardwaj and me

In this 62-min training, you will learn: 

  • What products can be sourced from India and where to find them?
  • What products cannot be found in India? 
  • Is sourcing from China still worthwhile?  
  • Should one stay with one supplier?  And when should one consider backup suppliers?
  • How to source products during the pandemic when trade shows are closed?  
  • Gary’s quick tips on negotiating with Chinese suppliers

Watch the replay here:  

This webinar was hosted by Tom Meeks from AVASK Accounting which provides accounting and VAT services for Amazon sellers.  You can learn more about AVASK here and email Tom with any questions (tom.meek@avaskgroup.com). 


Here are some things you may have missed from last week: